Prakkypedia
DECEMBER 17, 2018
With 13 days until 2019, let’s turn our attention to whether organisations still need PR. This involves listing all of your current communications methods and channels (enewsletters, industry networking, paid advertising, social media) alongside a list of all your stakeholders (customers, partners, suppliers, staff).
Prohibition
JULY 10, 2019
We’re halfway through 2019 and a handful of crises have already occurred. Let’s take a look at the top nine crises of 2019 so far. However, despite the increasingly high views, many people found the advertisement offensive and full of nasty stereotypes. These are some things Huawei should have practised in their time of crisis.
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Doctor Spin
FEBRUARY 22, 2024
Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.
Stephen Waddington
DECEMBER 30, 2019
The #FuturePRoof community goes from strength-to-strength. In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Advertising value equivalent (AVE) is at the sharp end of this issue. She always improves my work.
Stephen Waddington
OCTOBER 21, 2019
Scale of the influencer marketing challenge There were more than 16,000 complaints made about 14,000 online ads and social media posts last year according to the Advertising Standards Authority (ASA) and the Committees of Advertising Practice (CAP) Annual Report 2018. billion in 2019. Who owns influencer marketing within brands?
Sword and the Script
NOVEMBER 26, 2019
The company works with adtech networks to do for media coverage what adtech is doing for advertising. Adtech networks already have tracking on major media sites to deliver performance information for advertising hosted there, and Cision works with these companies to do the same thing for coverage.
Stephen Waddington
NOVEMBER 6, 2019
Digital channels can be used as part of a crisis communication activity in a normal way. What communication is restricted communication during purdah? Statements about the future intention of the Government or policy should be treated as political forms of communication. Where can I find further information?
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