ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. We’ve found success in mini-conferences we call thought leadership panels. Aspirational or emotional? Convey a point of view. SaaS company Box Inc.’s

Brand 196

Brand Branding Reddit B2B 196

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2018

Once held up as the embodiment of American innovation, Big Tech is now seen as partly responsible for a host of ills — from income inequality to the erosion of personal privacy. The good news is that CEO “thought leadership” is easier to achieve in periods of rapid social and technology change.

Technology 165

Technology Leadership Privacy Trends 165

Stephen Waddington

NOVEMBER 27, 2020

This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018. Patient care and privacy needed to be balanced with public health. It’s the fifth book in the #FuturePRoof series curated and edited by my wife Sarah Waddington.

Healthcare 131

Healthcare Privacy Print Community 131

PRSay

AUGUST 17, 2023

The EU enforces rigorous data and privacy rules that don’t jive with Meta’s modus operandi of collecting a wide range of personal information, including health, financial, contacts, browsing and search history, location data, purchases and “sensitive” info.

Pharmaceuticals 147

Pharmaceuticals Twitter Instagram Social Media 147

PRSay

MARCH 29, 2018

Communicators often cannot say much about sexual assault because of privacy constraints, which opens the issue to public criticism and confusion. First, I think the role of the federal government in higher education will likely be top-of-mind, specifically around Title IX and sexual-assault issues.

Education 74

Education Communications Privacy Construction 74

Sword and the Script

APRIL 23, 2019

For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. The Annenberg survey listed data privacy, health care and diversity as social issues. Communications is a function of leadership.

Technology 136

Technology Study Communications Survey 136

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. Career paths will evolve. It drew 300+ attendees and dozens of sponsors in the inaugural year. What’s Your Idea?

Case Study 42

Case Study Storytelling Study Engineering 42