Waxing UnLyrical

JULY 2, 2018

Mercy Bae-coup (@MercyC) June 14, 2018. Danielle Heiny (@DanielleHeiny) June 14, 2018. Greg Rokisky (@GregRokisky) June 14, 2018. Poonam Sharma (@poonam_s) June 14, 2018. KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr.

Measurement 40

Measurement Nonprofit Education Social Media 40

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. 4) Emphasis on professional journalism. Comment: Amen.

Survey 102

Survey Report Media B2B 102

Critical Mention

APRIL 13, 2020

The brothers were interviewed for a number of news articles, TV shows and radio programs, demonstrating the power of a positive story during a difficult time. Earlier in April, a story broke about Dr. Sarosh Ashraf Janjua, a Massachusetts-based cardiologist who travels once a month to Minnesota to work at local hospitals.

Media 111

Media Analytics Healthcare Crisis 111

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. She was also a nominee for AdFed’s 32 under 32 in 2018.

Social Media 128

Social Media Agriculture Marketing Media 128

MaccaPR

MAY 23, 2018

What could the producers and editors of The Wall Street Journal , “The Dr. Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? If you have a story you know a local editor won’t want to miss, try a call.

Pitching 82

Pitching Print Journalism Local 82

Ethical Voices

FEBRUARY 20, 2023

I learned a lot about public speaking, community organizing, canvas operations, and just really being an agent of change in my local community. It was that experience that made me start Badger PR in September of 2018. Listen to the full interview, with bonus content, here Absolutely.

Ethics 81

Ethics Community Conference System 81

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. has been exploring in her work on women in journalism. Each corporate PRCA member will be expected to engage with a local school each year. It’s a theme that Topi? billion in 2019.

Government 103

Government Education Print Ethics 103

Stephen Waddington

MARCH 15, 2021

As a candidate, think about how you can apply curiosity at different points throughout the recruitment process; whilst job hunting, in your covering letter / email and during the interview itself. Doing this will ensure you’re researching the companies you’re looking at and this process in itself will lead you to be more curious about them.

Google 119

Google Data Government Social Media 119

Sword and the Script

FEBRUARY 20, 2018

All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. He is Frank Pollock and he’s my guest in this excellent edition of this interview series. 1) How would you characterize the state of marketing in 2018? We are always looking for good people to interview about.

Technology 61

Technology Marketing Retail Interviews 61

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Flatiron Communications

JANUARY 11, 2018

For 2018 , I thought we’d get back to basics even as the PR profession is overwrought with more communications tools and disciplines than I could have imagined climbing into the PR trenches decades ago. Need I mention NOT to pitch a local TV news outlet a story on the day a mass shooting occurs in its hometown?

Pitching 43

Pitching Journalism Tools Agency 43