Communications Conversations

JANUARY 11, 2018

And just 25 minutes on print media. And remind me again how important that hit in USA Today print edition is again. So, we know people are spending FAR more time on digital media (and video) than they are on print. Tons of publishers and companies are pouring millions of dollars into producing more video in 2018.

Consumer 104

Consumer Print Reddit Video 104

Contently - Strategy

SEPTEMBER 21, 2018

Visual assets like infographics are more expensive.) According to Scott Brinker’s 2018 supergraphic , there are 6,829 marketing technology solutions. The desire to push our content out in print campaigns compelled us to create a quarterly print edition of the pub. Using too many tools.

Content Marketing 103

Content Marketing Print Analysis Data 103

Beyond PR

APRIL 13, 2018

Companies of all sizes are becoming more focused in 2018 on the representation of valuable and effective ROI. Brand value can be measured by a variety of media channels including broadcast, print and social. For example, can you track infographic downloads and views via Google Alerts alone?

Media 73

Media Google Measurement Print 73

Sword and the Script

DECEMBER 22, 2020

European-based Prowly analyzed 55,470 press releases sent in 2018 and 2019 and found “the best day to send a press release is on Thursday when the average open rate jumps to over 26%.”. The first two places journalists go to find news is online newspapers and magazines (60%) and Twitter (22%); print news is a distant third with 5%.

Survey 176

Survey Marketing B2B Study 176

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. Download the 2018 Global State of the Media Report. Both Choi and Forsythe would consider using infographics or videos provided by brands, as long as they meet journalism quality standards.

Infographics 54

Infographics Print Video Real Estate 54

Contently - Strategy

DECEMBER 5, 2019

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. In 2018, audiences spent an average of 1:26 seconds with financial services content. Average attention time for all other industries in our data set only moved from 1:32 seconds in 2018 to 1:34 seconds in 2019.

Financial 83

Financial Industry Report Insurance 83

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. At Contently, we launched our “ Content Marketing Minute ” video series in the beginning of 2018 that is a good example of top-funnel content. With that in mind, here are the content formats most useful at each stage of the funnel.

Case Study 101

Case Study Marketing Study Content Marketing 101