2018 Infographics Print Storytelling 
Sword and the Script
DECEMBER 22, 2020
Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020. Source: What Does “Storytelling” Mean to You? ). Source: Partisan Politics Complicates PR ). Source: PR Tech Sum for March ).
Beyond PR
MAY 17, 2018
With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. Download the 2018 Global State of the Media Report. Whether it’s video, photos or interactive graphics, more visual storytelling can give people deeper insights into a subject.
Contently - Strategy
DECEMBER 4, 2018
This space is typically reserved for blog posts, infographics, social posts, and e-books. At Contently, we launched our “ Content Marketing Minute ” video series in the beginning of 2018 that is a good example of top-funnel content. With that in mind, here are the content formats most useful at each stage of the funnel.
Onclusive
DECEMBER 22, 2017
Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry. Jon: “It’s all about storytelling and I’ve been telling stories in one way or another my entire life. AirPR: How do you see PR & content marketing evolving in 2018?
Stephen Waddington
DECEMBER 5, 2018
Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide. As a result print circulation has fallen dramatically.
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