article thumbnail

How AI is Changing the Face of Marketing

Critical Mention

Still, according to an article in Business Insider , 34 percent of marketing executives felt unprepared for this change in 2018. Customer service and Chatbots (15%). AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. None (27%).

Marketing 118
article thumbnail

Looking to 2019: Planning for PR Pros

Solo PR Pro

As we enter these last few months of 2018, we’re likely focused on business development and budget planning with current clients. How will this affect client content strategy, events, customer service, SEO , and more? Written by Michelle Kane, Solo PR Pro Premium Member and Head Honcho of Voice Matters, LLC.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Comprehensive Marketing Audit: 21 Questions to Guide Strategic Planning

PR 20/20

Customer service? For instance, if you have extraordinary customer service, place your success rates or customer quotes across the home page to showcase third-party validation. Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts.

article thumbnail

M&A: The Top Reasons Why One Company Acquires Another [PR Tech Sum]

Sword and the Script

It later merged with near-peer Crimson Hexagon in 2018 and acquired Qriously , a survey tool, in 2019. Muck Rack is a comprehensive all-in-one tool – and it puts customer service front and center. Check out our services.]. -based Brandwatch has raised about $65 million and previously made an acquisition of its own.

Company 148
article thumbnail

7 Tips to Optimize Your Social Media Marketing for Mobile

Critical Mention

In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. Alexa Lemzy is the blog editor and customer service maven at TextMagic. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers.

Mobile 109
article thumbnail

Introducing the Marketing Artificial Intelligence Conference (MAICON)

PR 20/20

Registration opens in October 2018, but you can sign up now for event updates and a special discount code. Welcome to the inaugural Marketing Artificial Intelligence Conference (MAICON) —an event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations.

article thumbnail

Future of PR: 2020 edition

Stephen Waddington

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Digital: investment in content and paid social, but cuts in SEO and social listening 8. We’ve lost some battles but won others. billion in 2019.