2018, Advertising, Blogging and Customer Service

How AI is Changing the Face of Marketing

Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Still, according to an article in Business Insider , 34 percent of marketing executives felt unprepared for this change in 2018. ” The rise of customer segmentation. Customer service and Chatbots (15%). None (27%).

Marketing

Marketing Data B2C Big Data

The Comprehensive Marketing Audit: 21 Questions to Guide Strategic Planning

PR 20/20

NOVEMBER 30, 2022

Look for all-encompassing platforms, such as HubSpot, that bundle sales, marketing automation, blogging, CMS, email, and more into one solution. Customer service? For instance, if you have extraordinary customer service, place your success rates or customer quotes across the home page to showcase third-party validation.

Marketing

Marketing Technology Internal International

Introducing the Marketing Artificial Intelligence Conference (MAICON)

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? The Marketing AI Institute was created and is powered by PR 20/20.

Conference

Conference Marketing Analytics Case Study

Webinars

Do's and Don'ts: How to Pitch Your Press Release to Journalists

MORE WEBINARS

Future of PR: 2020 edition

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. It’s indicative of the fact that outside of customer service, social media engagement has largely become a paid activity.

Government

Government Education Print Ethics

Social Media Trends and How to Harness Them for Your Business

Prohibition

MARCH 5, 2020

As a 2018 article in Harvard Business Review put it; “employee brand engagement establishes a critical link between employees and customers”. Targeted ads are becoming more and more popular, with brands from every industry setting aside some budget for highly targeted social advertising. Targeted Ads. Be Responsive.

Social Media

Social Media Trends Media How To

20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Experiential storytelling. Tech industry.

Conference

Conference Marketing Case Study Content Marketing

Introducing the Marketing Artificial Intelligence Conference (MAICON)

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? The Marketing AI Institute was created and is powered by PR 20/20.

Conference

Conference Marketing Analytics Case Study

What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? PR Tech Sum: Business Wire, Meltwater, Onclusive, Cision, TrendKite

Sword and the Script

JULY 2, 2019

The company rolled out three new chat channels to provided 24/7 support to customers. Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me.

Trends

Trends Media Report Technology

Does Facebook Work For B2B PR?

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Advertising offers a strong return. With the right audience data, Facebook advertising can get your brand in front of your targets. Its relatively low CPM offers a better return on advertising spend than LinkedIn in most cases. Video summaries of current blog posts are another way to ramp up video content.

B2B

B2B Facebook LinkedIn Small Business

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

DECEMBER 20, 2022

Online communities deepen connections and build relationships with customers and prospects that impact product development, customer service, and marketing strategies.”. ~ Grace Platon , Communications Strategist, Communicate Grace, LLC. Tressa Robbins , Customer Onboarding VP/Content & Social Media Manager, Burrelles.

Marketing

Marketing Content Marketing Data Social Media

Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. In the 2018 B2B Buyers Survey Report , 77 percent of buyers named “deployment time/ease of use” as the top variable in making a final decision on solution providers. Video can demonstrate and explain.

Video

Video Case Study Agriculture B2B

Your audience with the public

Stephen Waddington

FEBRUARY 12, 2019

People joined the internet at the rate of one million per day during 2018 according to We Are Social but universal access will take another decade in developing markets as internet access reaches countries such as Africa and India, and hard to reach areas of mature markets.

Publicity

Publicity Community Pinterest Reputation

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. With more brands and industries getting comfortable with digital communications (social, blog, e-blast, etc.)

Social Media

Social Media Marketing Media Creativity

Public relations in 2018

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. I’ve also included a call to action that may be helpful in your planning for 2018. I’ve also published a blog of key international events in the public relations calendar as part of the project. There are currently 4.3

Publicity

Publicity Ethics Data Community

Public Relations Today

How AI is Changing the Face of Marketing

The Comprehensive Marketing Audit: 21 Questions to Guide Strategic Planning

Webinars

Trending Sources

Introducing the Marketing Artificial Intelligence Conference (MAICON)

Webinars

Future of PR: 2020 edition

Social Media Trends and How to Harness Them for Your Business

20 of the Coolest Marketing Conferences to Attend in 2020

Introducing the Marketing Artificial Intelligence Conference (MAICON)

What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? PR Tech Sum: Business Wire, Meltwater, Onclusive, Cision, TrendKite

Does Facebook Work For B2B PR?

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Best PR Uses For Video Content

Your audience with the public

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Public relations in 2018

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