Cision
JANUARY 8, 2018
Product Launch. Rolling out a new product at a trade show creates excitement which generates more booth traffic and, therefore, draws in more audiences to experience the product at the booth. Fully experiencing a product or service also reduces the chances of writers misrepresenting your new offering.
Mora Communications
NOVEMBER 2, 2017
Before launching a new PR campaign, make a list of your business goals and main media objectives. Write your targets, goals and intents. Establishing a new business or product launch. List what you’re hoping to achieve from your media relations campaign. Your overall business goals will dictate your PR approach.
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Sword and the Script
MAY 16, 2020
The full report is a quick and easy read: The State of Journalism 2020 by Muck Rack b) Survey of 3,253 journalists by Cision Cision also has an annual survey of journalists, which they use to produce a report called the State of the Media (here are my notes from editions in 2019 , 2018 and 2017 ). 542 from the U.K. and 348 from Canada.
Beyond PR
JANUARY 9, 2018
Product Launch . Rolling out a new product at a trade show creates excitement which generates more booth traffic and, therefore, draws in more audiences to experience the product at the booth. . Fully experiencing a product or service also reduces the chances of writers misrepresenting your new offering. .
PR 20/20
OCTOBER 4, 2018
Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes. According to Wyzowl’s State of Video Marketing Survey , 81% of businesses use video as a marketing tool— up 18 points from 2017. It’s that time of year again. If not, you should.
Sword and the Script
SEPTEMBER 3, 2019
As I wrapped up the writing on this post, I figured I had done three of these so far but surprised myself when I realized this is the fifth one. If you write a nice note, I might just give it to you. PR Week reports the company was founded in 2017, has raised a little over a million in funding and has 22 customers.
Sword and the Script
DECEMBER 20, 2022
And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement.
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