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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. 2017 was like a charmed year for the digital commerce giant. For the MSM, 2017 was filled with ups and downs. The Winners. Mainstream media. The Losers.

Airlines 180
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The 22 Responsibilities of PR and What They Entail

Onclusive

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging.

Training 195
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The Top PR Trends For 2017

ImPRessions - Crenshaw Communications

Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017. The explosion of digital and social media has made every aspect of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR.

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The 21 Responsibilities of PR and What They Entail

Onclusive

Originally Published August 23, 2017; Updated August 9, 2021. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Corporate Communications. Social Media & Community Management.

Training 370
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The 20 Responsibilities of PR and What They Entail

Onclusive

Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate communications regularly involves interaction with senior leaders and HR departments. . Internal Communications.

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Pick Up Three 2017 B2B Marketing Trends to Watch

wiredPRworks

What will be big in B2B marketing trends in 2017? SnapApp asked 73 top marketers to: List 3 trends B2B marketers can leverage to break through the noise in 2017? Who can you hand your brand to in 2017? Silos get busted in 2017. Influential speakers become corporate spokespersons. Top 10 B2B Marketing Trends.

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The Future of Twitter

The Proactive Report

Business Insider and its two sister publications attracted more than 6 million video views on Twitter in January 2017, a significant increase from the 1 million number six months ago. Used correctly, Twitter can have a huge impact on customer service, perception and reputation. It could just mean corporate raiding.

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