Sword and the Script

APRIL 13, 2019

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. Social media spending dropped for the first time since August 2017 from 13.8% An overwhelming 81% of respondents said it is not appropriate for a brand to take a stance on politically-charged issues.

Study 120

Study Survey Infographics B2B 120

PR 20/20

JUNE 27, 2017

In April 2017, there were 345 million Tumblr blogs alone, which means there’s a lot of content to compete with these days. Let’s start with your non-branded keywords ranking within the top three spots and have relatively high clicks and search volumes (or impressions). (If For each keyword, also document, if possible: Search volume.

SEO 60

SEO Engineering Blogging Infographics 60

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. For B2B companies, earned media and branded content ranked as the most effective digital tactics. 20) Should brands take a stand? 12) The most effective digital marketing tactics.

Marketing 78

Marketing Publicity Survey Study 78

PR Conversations

OCTOBER 20, 2015

For example, a couple months ago, the company published a great infographic about what consumers talk about in terms of payments on social. Which real, historical or fictional person or brand would you like to give a reputation makeover? She also serves as the 2015-2017 PRSSA national faculty adviser. Wow, this is tough.

Conference 40

Conference Meeting Case Study Film 40

Cision

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Brands who blog have more indexed web pages, which boosts SEO. Infographics. I love infographics. I love infographics. To promote an infographic, you first have to create an infographic.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Brands who blog have more indexed web pages, which boosts SEO. Infographics. I love infographics. I love infographics. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

Cision

MAY 29, 2017

Fast forward to 2017, the search engines have become even smarter. Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers.

How To 129

How To Content Marketing Engineering Advertising 129

Sword and the Script

MAY 5, 2020

The broadcast alerts are a notification “to find out when a clip mentioning your brand, client or topic just aired.” Respondents to the survey “reported a decrease in the public’s distrust of the media; 59% of respondents felt the public lost trust this year, which is down from 63% in 2019, 71% in 2018 and 91% in 2017.”

Pitching 86

Pitching Survey System Technology 86

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. A data-driven strategy or program refers back to data gathered from different avenues on a brand’s target audience. Data-driven.

Content Marketing 111

Content Marketing Marketing Media SEO 111

Beyond PR

MAY 30, 2017

Fast forward to 2017, the search engines have become even smarter. Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers.

How To 40

How To Engineering Content Marketing Advertising 40