Communications Conversations

JANUARY 26, 2016

According to eMarketers, social media ad spend will quadruple by 2017. Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. I keep wincing after every sentence I write. photo credit: “BS” on newspaper box via photopin (license). Just give this shocking post a read.

Media Relations 60

Media Relations Media Newspapers Print 60

Maxim Behar

JANUARY 3, 2021

The book now is on sale by Simon & Schuster in all Barnes & Noble book stores across the US, in practice, all Universities have in their libraries, many of them included it in their educational programs. What was the most challenging aspect of writing this book? I do not know.

Local 52

Local Writing Social Media Interviews 52

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. The mental health and wellbeing conversation is getting louder In 2017 Sarah Waddington and I investigated the issue of mental health in PR for a #FuturePRoof report published by the PRCA.

Government 103

Government Education Print Ethics 103

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Mora Communications

DECEMBER 15, 2017

Traditional PR or media relations focuses on landing media coverage, garnering articles or segments in newspapers, magazines, TV, radio and online publications. Unlike ads or commercial, you don’t pay for the stories to run, and unlike digital marketing or social media, you can’t simply write something and then post it.

Marketing 40

Marketing Radio Newspapers Print 40

Mindful Marketing

JANUARY 31, 2017

News outlets have been struggling for years to balance advertising, sponsored and editorial content. We interviewed a few PR leaders in Boston to get their takes on journalism and changes we might see in 2017. Newspapers like the Washington Post are even beginning to hire staff again. How will the industry evolve?

Journalism 50

Journalism Report Enterprise Interviews 50

Beyond PR

FEBRUARY 13, 2018

trillion in 2017 and is predicted to increase to $1.4 In fact, 52 percent read magazines and 59 percent have favorable views of advertisers in African-American newspapers. She has a passion for multicultural distribution, as well as writing and editing. trillion by 2020. society that deserves attention.

Television 72

Television Education Groups Community 72