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2016 – A Year in Traditional Media

Shift Communications

PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. Client: Print Syndicate. Online, print, broadcast – it all still matters.

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How The Los Angeles Times Decides Which Stories Have Star Power

Cision

We’re all dreaming of the way to make something go viral, even though there is no actual way to engineer virility,” says Marc. Anna Williamson (@AnnaWilliamzon) May 18, 2016. . Anna Williamson (@AnnaWilliamzon) May 18, 2016. Cision (@Cision) May 18, 2016. Some stories will work well in print, others in video.

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MediaPulse | A Weekly Media Round-Up

Cision

Some industry stories we’re following this week: The Big News: Hillary Clinton announces her 2016 presidential campaign via social media , followed by Marco Rubio a day later ( The Huffington Post ) and ESPN reporter Britt McHenry is suspended for a week after video of her bad-mouth outburst with a towing attendant goes viral ( NBC News ).

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My top 10 social media campaigns of 2016

Norton's Notes

This year (2016) has been an eventful year to say the least, and as it’s coming to a close I thought I’d take a closer look back at some of the best social campaigns of the year and list a few of my favourites. Here are ten of my favourite social media campaigns from 2016. The Salvation Army: #thedress.

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What’s New In B2B Tech PR For 2017

ImPRessions - Crenshaw Communications

Ad tech clients want to speak to marketing decision-makers, 3D printing clients target prospective partners in medical or architectural sectors, and so on. Paid reach has its place, but we’re still chasing “viral” or highly shareable content. As election 2016 showed, social media has arrived as a primary news source.

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Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. News breaks in a split second today and spreads instantaneously via social.

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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Stay tuned in 2016! chicken and egg theme, French fold pages and pullout chronological timeline - was printed on 100 percent post-consumer waste fiber with vegetable-based inks, which was important given the company’s focus on social responsibility. At our Flavor Graveyard, we pay tribute to our dearly de-pinted.