2016, Infographics and White Paper - Public Relations Today

64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic

Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Check out the survey highlights in our original infographic and read more in our news release. We’re curious, too.

Infographics

Infographics Survey Content Marketing Marketing

10 Types of Content That Drive Demand & Boost Engagement

Cision

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics

Infographics Case Study Content Marketing Video

2016: The Year of Content Marketing

The Stalwart Blog

DECEMBER 18, 2015

Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. Twitter (75%), Facebook (73%) and LinkedIn (63%) are the most commonly used social channels for sharing visual content (video, photos, and infographics).

Content Marketing

Content Marketing Marketing Infographics Pinterest

3 Media Trends That Will Improve Your PR Campaigns

Cision

MARCH 8, 2016

Get Cision’s free State of the Media 2016 Report! Besides your own website, you should also ensure the content you create, whether it’s white papers, blog posts or reports, is mobile-friendly and visually appealing, especially if you plan on sending it to a journalist. Ensure a Mobile-Friendly Experience.

Trends

Trends Mobile Media Infographics

10 Types of Content That Drive Demand & Boost Engagement

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics

Infographics Case Study Video Survey

Where and How B2B Marketing Generates Leads it Likes [Study]

Sword and the Script

APRIL 4, 2017

According to the survey, the top five content types are as follows: White papers: 52%. Just producing more white papers or blog posts may not be the right answer. For example, webinars might be the good basis for a white paper, which later broken out into blogs. Blog post: 44%. Webinars: 32%. Research: 28%.

B2B

B2B Study Marketing Survey

The Case For and Against Gated Content and Registration Pages

Sword and the Script

JUNE 11, 2019

. — Tom Fishburne (@tomfishburne) March 13, 2016. I like to see things like case studies and infographics freely accessible. In my experience, well written white papers and reports with genuine insights that are created in collaboration with SMEs are often good candidates for registration pages.

B2B

B2B Mobile Content Marketing SEO

Why Content Marketing and Public Relations Need Each Other

Sword and the Script

NOVEMBER 29, 2016

Here are some easy ways to get involved and make a significant impact: Break sections from existing white papers into guest blog posts. Re-write white papers as long form contributed articles. Get to the latest infographic before it’s published – and pitch it to a media outlet first.

Content Marketing

Content Marketing Publicity Marketing Television

Survey Finds Tough Grades on B2B Content Marketing

Sword and the Script

OCTOBER 6, 2015

That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. Infographic: B2B Marketing Budgets Focus on Content, Digital. In terms of effectiveness, the top five tactics included in-person events (75%), webinars (66%), case studies (65%), white papers (63%) and videos (62%).

Content Marketing

Content Marketing Survey B2B Marketing

How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

MARCH 7, 2016

It’s not surprising that a 2016 survey of print, television and digital journalists by TEKgroup found that 80 percent of the reporters said it was “very important” or “important” for a company to have an online newsroom and 92 percent of journalists said they’d find an online newsroom useful.

How To

How To Media Print Real Estate

The Top 50 Social Media Influencers on Twitter

Cision

AUGUST 26, 2015

Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? 11 Digital Marketing & PR Events to Help You Succeed in 2016 [link] — Lee Odden (@leeodden) August 19, 2015. Click here for our free live-streaming white paper! Founder of CrowdCompanies.com.

Social Media

Social Media Twitter Media Nonprofit

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Does your white paper offer provocative new viewpoints on an industry topic?

Marketing

Marketing Content Marketing Pinterest LinkedIn

8 Great Linked Tactics for Communicators

PRSay

APRIL 19, 2016

Editor’s note: This post is a preview of the PRSA 2016 Strategic Collaboration Conference , May 24-25 in Chicago. I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. Register by April 22 and save $100. .

Communications

Communications Pinterest Reddit Radio

12 Ways to Leverage Your Existing Investment in B2B Webinars

Sword and the Script

DECEMBER 13, 2016

Jeff Perkins (@jeffperkins8) December 7, 2016. 10) Create an infographic based on key points. The many lessons, principles, or essential elements the speaker makes…this is ready-made content for an infographic. 12) Use it as a basis for a white paper. Webinars are the #1 lead gen tactic.

B2B

B2B Infographics Interviews eBook

Ad Blockers: A Home Run (Or a Strike Out) For PR, Social and Content Marketing?

MaccaPR

OCTOBER 26, 2015

million - had become the last successful, worst-polling candidates in the 2016 race. They don’t block influencer blog posts, or emails, or sponsored white papers. The Jeb Bush campaign, whose PAC ran more than 3,200 TV spots, received catastrophically bad ROI at the polls. They don’t block search ads.

Content Marketing

Content Marketing Marketing Advertising Advertising

Public Relations Today

64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic

10 Types of Content That Drive Demand & Boost Engagement

Trending Sources

2016: The Year of Content Marketing

3 Media Trends That Will Improve Your PR Campaigns

10 Types of Content That Drive Demand & Boost Engagement

Where and How B2B Marketing Generates Leads it Likes [Study]

The Case For and Against Gated Content and Registration Pages

Why Content Marketing and Public Relations Need Each Other

Survey Finds Tough Grades on B2B Content Marketing

How To Transform Your Brand’s Online Newsroom Into a Media Magnet

The Top 50 Social Media Influencers on Twitter

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

8 Great Linked Tactics for Communicators

12 Ways to Leverage Your Existing Investment in B2B Webinars

Ad Blockers: A Home Run (Or a Strike Out) For PR, Social and Content Marketing?

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