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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. Borrowing a page from Walt Disney’s playbook, the Lego Group, which was named #2 most reputable company in 2017, created LegoLand theme parks and a Legoland themed hotel.

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What You’re Really Paying For When Hiring A Photographer

ReimaginePR

Especially in 2016 when pretty much everyone who can hold a camera makes a Tumblr and an artsy Instagram account and calls themselves a photographer. Oh, and that’s a two-way street: while you’re interviewing them, they’re interviewing you. That way you can get a real feel for the person before working with them.

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My recent interview with Vuelio

Norton's Notes

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. So I write about all sorts from technology, hotels, food, news and of course my team here in Leeds. How do you measure the success of your blog?

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Host a podcast or YouTube series featuring interviews with industry experts. Ritz-Carlton. Suggested Reading Michelli, J. Kaplan Publishing.

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SHIFTxSW – See Y’all Next Year

Shift Communications

For those keeping track at home, that would be 14 days (across EDU, Interactive, and Music & Film) of the annual festival taking over the streets, hotels and businesses of Austin, TX. But we’re here to let you know you should not miss out on the discussions taking place across the convention center and hotels throughout downtown Austin.

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7 Lessons That Ryan Lochte’s Olympic Crisis Can Teach PR Pros

MaccaPR

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. August 19, 2016. Who was at fault? Digging the hole deeper, Lochte added, “We’re just trying to get this over with.

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Countdown to CES 2023: Top 7 PR Lessons for Mobility and Automotive Suppliers

Bianchi Biz Blog

There was a seven-fold increase, between 2016 and 2020, in the number of vehicle technology and automotive companies exhibiting at CES, as the count of these suppliers jumped from 115 to over 800. Every business these days is short-staffed – from the airlines to the hotels to the taxi companies. We expect that trend to continue.