ImPRessions - Crenshaw Communications

MAY 18, 2018

In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. But the storytelling should go beyond the founders and employees. A great PR initiative will allow its other stakeholders (like employees, customers and third-party influencers) to tell their stories.

Brand 149

Brand Branding Storytelling B2B 149

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Southwest Airlines employees celebrate passenger’s 104th birthday. Ritz-Carlton. 4 Ormont Blumberg, P. 2021, August 11).

Strategy 52

Strategy Customer Service Airlines Hotels 52

Shift Communications

MARCH 22, 2016

For those keeping track at home, that would be 14 days (across EDU, Interactive, and Music & Film) of the annual festival taking over the streets, hotels and businesses of Austin, TX. However, what they should focus on is: what has the event become; who does it cater to; is it relevant for my brand or my employees? Matt Trocchio.

Privacy 60

Privacy Hotels Film Data 60

MaccaPR

SEPTEMBER 13, 2016

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. August 19, 2016. Everything you do is on camera or leaves some other digital trail,” warns Austin. Who was at fault?

Crisis 48

Crisis Airlines Reputation Corporate 48