ImPRessions - Crenshaw Communications

MAY 18, 2018

In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. Patagonia, a smaller, privately owned company, has earned a loyal customer base by making good products, but its communications has also played a big role in engaging consumers. Storytelling brings brands to life.

Brand 149

Brand Branding Storytelling B2B 149

Shift Communications

MARCH 22, 2016

For those keeping track at home, that would be 14 days (across EDU, Interactive, and Music & Film) of the annual festival taking over the streets, hotels and businesses of Austin, TX. But we’re here to let you know you should not miss out on the discussions taking place across the convention center and hotels throughout downtown Austin.

Privacy 60

Privacy Hotels Film Data 60

MaccaPR

SEPTEMBER 13, 2016

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. August 19, 2016. Who was at fault? Digging the hole deeper, Lochte added, “We’re just trying to get this over with.

Crisis 48

Crisis Airlines Reputation Corporate 48

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. Gary Shapiro, president and CEO at Consumer Technology Association (CTA), which hosts the event, recently said that excitement is building, as CTA is expecting attendance to surpass 100,000 people. An auto show within a consumer electronics show. We expect that trend to continue.

Automotive 128

Automotive Mobile Technology Hotels 128

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016.

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016.

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

Beyond PR

APRIL 11, 2018

As the journalists and fashion bloggers arrived to see the pop-up store launching at the hotel that day, their rooms weren’t just ready — they were Instagram-ready. Snapchat launched the idea of Stories, but Instagram’s decision to create a similar feature in 2016 has proven highly successful.

Instagram 74

Instagram Pitching Media Tourism 74