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Beyond The Wall Street Journal and New York Times: Five Growing Media Outlets That Belong on Your Media List

Buchanan PR

How surprised I was to see that I was watching a broadcast from Cheddar News, a live-streaming business news network that launched in 2016. ProPublica is an independent, non-profit, award-winning newsroom that produces “investigative journalism with moral force.” First, it’s great journalism. ProPublica.

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The Future of Healthcare: Now

Reputation Us

Members of the LTPR team and a few of our healthcare clients and friends recently attended the Portland Business Journal’s Healthcare of the Future forum. A few other notable points from the conference (in no particular order): 80 percent of a person’s healthcare takes place outside of a medical facility.

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8 tips for health care organizations to foster better communication in 2016

Reputation Us

Article originally published in the Portland Business Journal on January 5, 2016 [link] Stats, facts and guesses abound about the top health care trends in 2016. The post 8 tips for health care organizations to foster better communication in 2016 appeared first on LTPR.

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8 tips for health care organizations to foster better communication in 2016

Reputation Us

Article originally published in the Portland Business Journal on January 5, 2016. Stats, facts and guesses abound about the top health care trends in 2016. However, the 2016 consumer will want to engage more with docs, not just apps. Casey Boggs is president of Portland-based LT Public Relations.

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Ethics: Not Just a Policy

PRSay

Supporting Ethical Journalism – Sept. McClennan, APR , PRSA 2016 National Board Chair has been stationed at MSLGROUP for more than 20 years, where he has led teams in a variety of industries including consumer technology and healthcare technology. It’s why every member of PRSA pledges to adhere to the code of Ethics.

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Theranos: Triumph Of PR Over Science?

ImPRessions - Crenshaw Communications

The suddenly sober mood of 2016 is extending to Silicon Valley. But the story started to fray after the Wall Street Journal reported that, in contrast to the innovative promise of the fingerprick, Theranos was using the same technology as conventional labs for all but one of its blood tests. Connections led to more connections.

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How to Use Your Company’s Culture to Get Media Coverage

Cision

Consequently, the career website named Airbnb the best tech company to work for in 2016. Help A Reporter Out (HARO) can help make these connections easy by providing users with source requests organized by industry, such as business and finance or biotech and healthcare. PricewaterhouseCoopers.

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