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Beyond The Wall Street Journal and New York Times: Five Growing Media Outlets That Belong on Your Media List

Buchanan PR

How surprised I was to see that I was watching a broadcast from Cheddar News, a live-streaming business news network that launched in 2016. Cheddar covers the latest in business, culture, media, technology, and innovation. First, it’s great journalism. million viewers are under the age of 35. ProPublica.

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The Future of Healthcare: Now

Reputation Us

Members of the LTPR team and a few of our healthcare clients and friends recently attended the Portland Business Journal’s Healthcare of the Future forum. The forum was split into three topics: delivery, technology and finance. The upcoming trend in healthcare? Personalized medicine, or “What matters to you?”

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8 tips for health care organizations to foster better communication in 2016

Reputation Us

Article originally published in the Portland Business Journal on January 5, 2016. Stats, facts and guesses abound about the top health care trends in 2016. With mobile technology comes engagement. However, the 2016 consumer will want to engage more with docs, not just apps.

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Ethics: Not Just a Policy

PRSay

Supporting Ethical Journalism – Sept. McClennan, APR , PRSA 2016 National Board Chair has been stationed at MSLGROUP for more than 20 years, where he has led teams in a variety of industries including consumer technology and healthcare technology. I encourage you to check them out: #Prethics. 15, time TBD.

Ethics 113
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Theranos: Triumph Of PR Over Science?

ImPRessions - Crenshaw Communications

The suddenly sober mood of 2016 is extending to Silicon Valley. ” The rise and fall of the once-promising health technology startup is a warning for investors chasing the next unicorn. One factor is the recent frothy environment for technology startups. Theranos was valued at an impressive $9 billion.

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Professional PR Development. Why bother?

PR Conversations

Source: Chartered Institute of Public Relations (CIPR) State of the Profession Report (2016). In addition to this data, in the 2016-17 reporting year (ending in February 2017) 2227 CIPR members completed a CPD record (22 percent of members). Source: VMA Group Report: Inside Insight (2017). To return to the “why bother?”

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When The CEO Takes A Stand

ImPRessions - Crenshaw Communications

Starbucks chief Howard Schulz is known for his willingness to wade into treacherous waters – from healthcare reform to race relations. The 2016 GSG survey lists those with the top three “polarization scores” as Donald Trump’s immigration position, marriage equality, and the Confederate flag.