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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 75
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The #PRStudChat Community Discusses PR, Twitter & Politics on Tuesday, October 11th

Deirdre Breakenridge

With the 2016 Presidential Election Campaign being coined “The Twitter Election” there is no question that Twitter is topical. On Tuesday, October 11, 2016, at 8:30 p.m. Be sure to also visit our LinkedIn Group to share your ideas. There is a lot to learn (and will be learned) from this mainstream news channel.

Twitter 293
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Social Media Overtakes Print Newspapers as News Source

PRSay

Television remains the most popular way Americans receive news, though its use has fallen since 2016. News websites are the next most common source, followed by radio, social media and print newspapers. The youngest group was about four times more likely to often receive news from social media than those 65 and older.

Print 149
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Reflecting on 9/11 Anniversary #NeverForget

wiredPRworks

My husband was away on business in Rotterdam and I was excited to be dressed in a snappy navy pant suit for a meeting with our local school district about photographing the annual report. Last month our book group read The Submission , a novel by Amy Waldman. 2016 Update. 2016 Update. Now let's go home." they answered.

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22 PR Rock Stars of the Future

Communications Conversations

In addition, she’s helped lead the AHPR campaign to highlight UO alumni and US Olympians Ashton and Brianne Eaton on the road to Rio for 2016 called What’s Your Gold? Her current project is the promotion of a golf tournament for the USM student radio station, for which she has created sponsorship and player brochures and an advertisement.

Sports 0
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8 Great Linked Tactics for Communicators

PRSay

Editor’s note: This post is a preview of the PRSA 2016 Strategic Collaboration Conference , May 24-25 in Chicago. Unlike landing pages, hashtags and even QR codes that help create commonality across messaging channels, linked tactics are grouped sets of tasks in which each tactic delivers more results than it would independently.

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The transition from media to PR: Four former journalists talk about the surprises, struggles and wins

Communications Conversations

Jay Olstad, senior video producer & script writer, United Health Group. Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. Yet I don’t think the PR-Journalist relationship is over–especially at the local level. Media conglomerates are eating up local news outlets.

Media 112