Reputation Us

MARCH 16, 2022

Not only is “post-truth” in the Oxford Dictionary, the organization actually selected it as the word of the year in late-2016. A 2016 study that analyzed 376 million Facebook users’ interactions with more than 900 news outlets found that people seek information that aligns with their views. Wake up America!

Reputation 78

Reputation Government Film Viral 78

NewsWhip

NOVEMBER 2, 2021

Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify. Tracking the narratives that are resonating the most is made easier by using NewsWhip’s Crisis Dashboard and article groupings setting. Rising audience-side misinformation.

Crisis 78

Crisis Brand Branding Airlines 78

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Stay tuned in 2016! Source: GNP Company).

Corporate 48

Corporate Examples Storytelling Brand 48

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

Kurtzman, who died in 2016 and also coined the term “economic headwinds,” was clearly a thought leader in his own right. The good news is, it can be easier to grab attention for leading insights during a time of disruption, when specific audiences like customers or employees are hungry for new ideas or solutions to problems.

Leadership 398

Leadership B2B Community Viral 398

Cision

DECEMBER 20, 2016

Media analysis can provide insights into the trends and affinities of population groups. These messages were collected between July 1, 2015 and June 30, 2016, tracking the peak conversations from the media and blogs as well as the most viral topics on social channels. Media Focuses on Employers and Workers on Getting Paid.

Study 120

Study Small Business Groups Viral 120

Cision

JUNE 2, 2017

This also means there will be a growing group of competitors to add to the 1 billion websites that have residence in cyberspace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Implement viral marketing tactics.

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature.

Marketing 101

Marketing Content Marketing Advertising Advertising 101