2016, Corporate, Measurement and Storytelling

5 Tips to Design Highly-Effective Corporate Social Responsibility Campaigns

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. When done well, CSR campaigns like Dove’s can result in earned media, goodwill and even a measurable increase in sales.

Corporate

Corporate Retail Policies Employee

20 PR and Marketing Predictions for 2022

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media . And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts.

Marketing

Marketing Content Marketing Social Media Employee

18 Marketing and PR that Read Like a Meta Description for the Year 2018

Sword and the Script

DECEMBER 4, 2018

e) Championing a customer-centric corporate culture. 13) Storytelling the hottest trend in PR in 2018. In January, a survey of communications professionals found most felt the following concepts would be more important to PR in 2018: 79% of respondents said storytelling; 71% said content marketing; and 67% said thought leadership.

Survey

Survey Marketing B2B Content Marketing

Monday Roundup: Best WUL Guest Posts of 2015

Waxing UnLyrical

DECEMBER 14, 2015

Can you believe it’s almost 2016? How to Develop Meaningful PR Measurement. Storytelling through the Eyes of a Child. 3 Tips for Getting Your Online Video Act Together for 2016. .” 3 Tips for Getting Your Online Video Act Together for 2016. What subjects would you like us to tackle in 2016?

Storytelling

Storytelling Video Leadership Writing

#SocialPowWow: A meeting ground for Communicators & Marketers

Waxing UnLyrical

MARCH 23, 2016

I enjoyed interacting with the community and learning more about the PR ecosystem and the importance of measurement in PR. From design tools to understanding analytics, measurement and the changing face of PR in the digital era, the Twitterati have definitely been my guiding light. . Since then there was no looking back.

Meeting

Meeting Communications Marketing Community

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~

Marketing

Marketing Content Marketing Data Social Media

Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing

Writing Communications Marketing B2B

Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up.

Video

Video Case Study Agriculture B2B

45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

DECEMBER 22, 2020

is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020.

Survey

Survey Marketing B2B Study

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing

Marketing Content Marketing Advertising Advertising

The Struggle is Real in B2B Content Marketing [UML]

Sword and the Script

JULY 16, 2016

There is never enough budget, the pressure and time necessary to measure ROI is ever more pressing and yet production is expected to rise. Measuring Marketing Returns. Measuring ROI is always a challenge because the buyer’s journey is rarely linear. Also see: One Bold Content Marketing Prediction for 2016.

Content Marketing

Content Marketing B2B Marketing Trends

Check Out These PR-Driven Holiday Stories

ImPRessions - Crenshaw Communications

NOVEMBER 30, 2017

As we’ve written before, corporations that want to create a corporate social responsibility program that benefits veterans must be thoughtful and demonstrate a real commitment to vets. This leap into storytelling brings another dimention to the campaign and adds an important new piece to the outreach.

Corporate

Corporate Nonprofit Mobile Storytelling

Changing the PR Game with Jason Sprenger, Minnesota PRSA President

MaccaPR

FEBRUARY 23, 2016

and has over 15 years of experience working for public relations agencies and corporations, including FICO and Xiotech. As the new president of Minnesota PRSA, what advice do you have for your fellow PR professionals about advancing their careers in 2016? But I feel that the term “storytelling” has become a cliché. Do you agree?

Storytelling

Storytelling Corporate Case Study Measurement

Everything You Need to Know About the TPP (But Were Too Scared to Ask)

ReimaginePR

SEPTEMBER 21, 2016

Plus, since the agreement took seven years of negotiations with big corporations, Hollywood lobbyists, and very few democratic representatives, there are more critics than supporters, including both 2016 presidential candidates. The others have to do with intellectual property laws and ISP policing, which have nothing to do with trade.

Telecommunications

Telecommunications Privacy Software Data

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. Also see PR and Storytelling; Off Script No. Also see PR and Storytelling; Off Script No. 4) New emphasis on trust.

Social Media

Social Media Marketing Media Creativity

Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Podcasts are great for the delivery of credible information and analysis, and storytelling. Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages. Marketing predictions.

Marketing

Marketing Employee Content Marketing Training

The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

FEBRUARY 12, 2022

If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. It is designed to measure the relief of concern, stress, and rage while imparting a sense of calm and relaxation. So, it remains in the public perception. style vs substance.

Ethics

Ethics Communications Print Television

Public Relations Today

5 Tips to Design Highly-Effective Corporate Social Responsibility Campaigns

20 PR and Marketing Predictions for 2022

Trending Sources

18 Marketing and PR that Read Like a Meta Description for the Year 2018

Monday Roundup: Best WUL Guest Posts of 2015

#SocialPowWow: A meeting ground for Communicators & Marketers

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Best PR Uses For Video Content

45 Marketing and PR Statistics that Recap the Year We Had in 2020

30 Pragmatic Marketing and PR Predictions for 2020

The Struggle is Real in B2B Content Marketing [UML]

Check Out These PR-Driven Holiday Stories

Changing the PR Game with Jason Sprenger, Minnesota PRSA President

Everything You Need to Know About the TPP (But Were Too Scared to Ask)

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Seeing Around Corners: 30 Marketing and PR Predictions for 2021

The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

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