MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. million - had become the last successful, worst-polling candidates in the 2016 race. whose lively “ Ad Blockers: An Uncertain Threat ” blog post is a must-read.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

OCTOBER 22, 2016

There’s a tag I’ve kept on this blog over the years called “ dynamic web.” It’s a personal interest in just how much the web shifts and changes – and the impact that has on marketing and PR. From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing.

Web 60

Web Google Mobile B2B 60

Beyond PR

JANUARY 20, 2017

I think we’ll see brands who formerly invested in traditional advertising start to pour dollars into relevant, useful content in an effort to connect with their customers. Think back a few years when you read a certain kind of newspaper article. Branded Content is Just Going to Get Better. Advertorials are Dead.

Brand 40

Brand Branding Small Business Advertising 40

PR 20/20

FEBRUARY 6, 2020

And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing. Overview: First started in 2013, This Old Marketing is THE podcast for content marketers.

Marketing 74

Marketing Conference Content Marketing Agency 74

Mindful Marketing

JANUARY 31, 2017

Bobbie Carlton, founder of Carlton PR & Marketing , Innovation Nights and Innovation Women says that “the 2016 presidential elections turned the media on its ear and soaked up a lot of time and attention. Newspapers like the Washington Post are even beginning to hire staff again. The reason?

Journalism 50

Journalism Report Enterprise Interviews 50

Sword and the Script

APRIL 2, 2019

The irony is, like many GCs, in-house communications and marketing people often grow up in an agency. But that’s a talent supply issue for a different blog post. In 2016, Bob Ambrogi , a lawyer, and a highly-respected legal journalist, began chronicling the rise of legal technology startups. Big PR agencies do the same thing.

Agency 97

Agency Trends Marketing Survey 97