Cision
OCTOBER 4, 2017
The Media Relies on Visual Storytelling. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. When it comes to content creation, B2B and B2C organizations face similar challenges and priorities. Visual Content Impacts Your Performance.
ImPRessions - Crenshaw Communications
MAY 24, 2018
Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Momondo started an important conversation by espousing its bold, positive values — through entertaining storytelling.
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Shift Communications
FEBRUARY 6, 2017
The largest social network in the world – and to some people, the entire Internet – released its Q4 2016 and year end earnings. As marketers and communicators, we should consider whether long-form video storytelling has a place in our efforts. How is Facebook faring as the current king of the hill? User Growth.
Sword and the Script
DECEMBER 21, 2021
Brad Marley , Chief Storyteller, Yelram Media . I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. PR grows more in demand.
Prohibition
JUNE 27, 2023
The Growing Luxury Landscape on TikTok The Rise of TikTok and Its Appeal to Gen Z Since its inception in 2016, TikTok has experienced exponential growth, with an average of 78.7 By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty.
MaccaPR
AUGUST 26, 2015
Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Stay tuned in 2016!
PR 20/20
JUNE 25, 2019
And it’s not just B2C. Storytelling with the Cognitive Content Hub™. PR 20/20’s team of strategists, technologists, and storytellers employ an in-depth strategic framework that marries human and artificial intelligence to grow businesses through content marketing: The Cognitive Content Hub™. Here’s what it means to you.
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