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#measurePR Recap (October 2016): Measuring Content

Waxing UnLyrical

A4 Inches in a print mag. In November, we’ll be talking about measuring engagement with a really great panel: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index.

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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

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Behind the Headlines With Joanna Brahim

Cision

It’s competitive and everyone is vying for placement in the top tier electronic, digital and print outlets. I think the goal for most brands (and of course advertisers) is to have viewers tune in live, and for some brands it’s about promoting the content as appointment television. Image via John Paul Filo/CBS ©2016 Smithsonian Channel.

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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. 6a) June 6, 2016: DOJ Rules on PR Newswire. based provider of briefings for corporate and government executives, for $71.8 million about six months later.

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Meet the Media: John Baxter, Freelance Writer

Bianchi Biz Blog

I eschew corporate titles, and simply refer to myself as a freelance writer. This was at the Cummins event in 2016 when they introduced the X15 engine, which had extensive internal changes in order to reduce its fuel consumption. I work out of my home and call my freelance writing business Baxter TechWrite.

Meeting 65
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New PR Tech Products, Integrations, Independence, Names and Markets; PR Tech Sum: OnePitch, Cision, Critical Mention, Signal A.I. and Intrado

Sword and the Script

A corporate account will have liberties – like adding a seat for your agency – that an agency account won’t be able to do for clients. Third-party data brokers harvest that information for advertising purposes because advertisers want to know if the budget being poured into ads is driving sales. How does that work?

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

Email Signature – We help our client GNP Company produce an annual corporate sustainability report. We recommend that our clients advertise on at least one of their social channels to their target market. October 19, 2016. Don’t forget to put in a plug for your new content offer in your company e-newsletter, if you have one!