Waxing UnLyrical

OCTOBER 28, 2016

A4 Inches in a print mag. In November, we’ll be talking about measuring engagement with a really great panel: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index.

Measurement 40

Measurement Comparison Banking Print 40

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

JULY 12, 2016

It’s competitive and everyone is vying for placement in the top tier electronic, digital and print outlets. I think the goal for most brands (and of course advertisers) is to have viewers tune in live, and for some brands it’s about promoting the content as appointment television. Image via John Paul Filo/CBS ©2016 Smithsonian Channel.

Television 120

Television Crisis Crisis Management Fashion 120

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015.

How To 48

How To Media Print Real Estate 48

Mark My Words

DECEMBER 29, 2015

For some of the great blunderers of the year -corporates and celeb-prats- PR’s magical powers were unsurprisingly limited. 2016 will be about responsibility. In 2016 we will likely see traditional journalism recede even further from original investigation. PR can’t polish a turd. An authentic c**k-up is still a c**k up.

Journalism 60

Journalism Wikipedia Film Interviews 60

Bianchi Biz Blog

MAY 17, 2021

I eschew corporate titles, and simply refer to myself as a freelance writer. This was at the Cummins event in 2016 when they introduced the X15 engine, which had extensive internal changes in order to reduce its fuel consumption. I work out of my home and call my freelance writing business Baxter TechWrite.

Meeting 65

Meeting Automotive Engineering Media 65