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Meltwater acquired as private equity tightens grip on PR software market [PR tech sum no. 47]

Sword and the Script

Corp comm departments are chronically underfunded and lower on the corporate priorities list. According to the announcement : “The offer and subsequent post-closing restructuring were originally announced on January 18, 2023, and completed on August 9, 2023. The cross-sell and upsell of new tools is harder than most expect.

Software 162
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

“PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?)

Marketing 187
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. Brands get tied up in knots talking culture, politics and war “2023 was a turbulent year for PR as it was for the US and the rest of the world.

Writing 190
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Countdown to CES 2023: Top 7 PR Lessons for Mobility and Automotive Suppliers

Bianchi Biz Blog

After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. And it appears the 2023 version, slated for Jan. 3-8, 2023, in Las Vegas, may maintain that status. million square feet of exhibit space.

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How Can Businesses Create A More Ethical Environment – Erica Salmon Byrne

Ethical Voices

We also have Cow Corporation, which is a health and beauty company out of Japan that not everybody may have heard of that has made the list 17 times. What are some of the top ethics issues you’re seeing facing companies in 2023 and beyond? We’ve been helping companies measure their ethical culture since 2016.

Ethics 70
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Ethical Voices - Untitled Article

Ethical Voices

We also have Cow Corporation, which is a health and beauty company out of Japan that not everybody may have heard of that has made the list 17 times. What are some of the top ethics issues you’re seeing facing companies in 2023 and beyond? We’ve been helping companies measure their ethical culture since 2016.

Ethics 52
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The Sword of Certainty: Information is Power

Doctor Spin

corporate myth that only a few people in any organisation deserve (or are capable of knowing and understanding) the “big picture.” 2023, December 11). 2023, December 11). It’s a persistent—and unfortunate!—corporate Lack of Information is Information, Too Sometimes, a leader cannot access more information than anyone else.