Sword and the Script

SEPTEMBER 5, 2023

Sumeru Equity Partners acquired a majority stake in the internal comms platform SocialChorus. Corp comm departments are chronically underfunded and lower on the corporate priorities list. The initial acquisition announcement in January of 2023 touted a 36% premium on the current trading price. However, it’s currently worth.94

Software 167

Software Marketing Leadership B2B 167

Sword and the Script

DECEMBER 20, 2022

“PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?)

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 26, 2023

Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. Clear and present AI “A renewed focus on and commitment to internal communications. Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7.

Writing 194

Writing Communications Marketing B2B 194

Ethical Voices

MAY 8, 2023

We also have Cow Corporation, which is a health and beauty company out of Japan that not everybody may have heard of that has made the list 17 times. International Paper is a 17th time honoree, Aflac has made the list 17 times, and Ecolab has made the list 17 times. Who are those six companies? Pepsi has made the list 17 times.

Ethics 70

Ethics Training Financial Survey 70

Ethical Voices

MAY 6, 2023

We also have Cow Corporation, which is a health and beauty company out of Japan that not everybody may have heard of that has made the list 17 times. International Paper is a 17th time honoree, Aflac has made the list 17 times, and Ecolab has made the list 17 times. Who are those six companies? Pepsi has made the list 17 times.

Ethics 52

Ethics Training Financial Survey 52

Doctor Spin

JANUARY 19, 2024

corporate myth that only a few people in any organisation deserve (or are capable of knowing and understanding) the “big picture.” 2023, December 11). 2023, December 11). It’s a persistent—and unfortunate!—corporate Lack of Information is Information, Too Sometimes, a leader cannot access more information than anyone else.

Wikipedia 52

Wikipedia Leadership eBook Exercises 52