Remove 2015 Remove Branding Remove Content Marketing Remove Digital PR
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Social Media and Digital PR Score Big at the SuperBowl

The Proactive Report

With the rise of social media and digital public relations, and especially the new advanced listening tools available to us, we can see the traction gained by a brand and see who is doing it right. Deborah Wahl, the CMO, used Leo Burnett to create a wonderful new look at the brand. Let’s take a look at McDonalds.

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5 tips for avoiding image plagiarism in digital PR

PR in High Definition

This is a post from the Firefly archives – timeless advice, as relevant today as it was in 2015! . Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. For example.

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5 tips for avoiding image plagiarism in digital PR

PR in High Definition

This is a post from the Firefly archives – timeless advice, as relevant today as it was in 2015! . Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. For example.

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The Role of Technology in Social Media Management

The Proactive Report

As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. Join me on March 19th, 2015 for a free webinar hosted by Sendible – a social media management dashboard from the UK.

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Strategy & Tech Tools Can Boost Content Success

The Proactive Report

Two recent studies show that brand engagement is the No. 1 marketing objective supported by content marketing. of UK and US agency and brand professionals put this at the top of their list. Almost half (48%) felt that their content was not creating any customer engagement. Could there be a correlation here?

Tools 100
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The Competitive Edge of Marketing Tools Stems from Application [UML]

Sword and the Script

A little more than a year ago, I recommended four Chrome extensions for digital PR professionals and episode #75 of the Growth Marketing Toolbox podcast by Nicholas Scalice tipped me off to a few more. The Old “New Media” and Marketing Tools with Novel Twists [UML]. Brands like Warner Bros.

Tools 68
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40 PR tips that will super-charge your career

The Resolution Blog

Will ad-blocking bring more competition to PR? 20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year. PR is fast paced but does that help your productivity? New digital opportunities for PR will arise through collaboration.

eBook 120