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New Rules That Every PR Person Should Know

ImPRessions - Crenshaw Communications

billion in 2014. The explosion of digital and social media has made every factor of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. They must offer ideas and inspiration, not just great products and services. billion, up from $13.5

SEO 204
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3 Must-Do’s (Right Now) to Make 2015 Crisis-Free

Melissa Agnes

2014 was an eventful year, especially when it came to crises of all different sizes and scales. 2014 is officially behind us, but the risks and threats that leave every organization open to destruction are not. Do your customer service representatives understand their responsibility when it comes to issue management ?

Crisis 133
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3 Must-Do’s (Right Now) to Make 2015 Crisis-Free

Melissa Agnes

2014 was an eventful year, especially when it came to crises of all different sizes and scales. 2014 is officially behind us, but the risks and threats that leave every organization open to destruction are not. 1- Review your customer service policies and trainings. Happy New Year! But let’s not be fooled.

Crisis 100
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What’s New In B2B Tech PR For 2017

ImPRessions - Crenshaw Communications

PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. Everyone loves a story of customer service that goes above and beyond. PR must function in real time. PR will embrace paid media.

B2B 120
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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

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The Top PR Trends For 2017

ImPRessions - Crenshaw Communications

Google quietly filed a patent in 2014 that many in the search business feel presages an actual formula for tracking implied links. The explosion of digital and social media has made every aspect of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR.

Trends 124
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The importance of a social media strategy #engaging

Engage PR

in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. And if you’re not listening or acting on these conversations then not only are potential opportunities being missed but brand reputation is at risk.