2013 Advertising Consumer Journalism 
Cision
APRIL 4, 2016
In 2013, Microsoft demonstrated a research tool called ViralSearch that scoured a year of tweets and mapped out shared links to determine what virality looks like. Posted by Microsoft Research on Friday, March 8, 2013. He focuses on “arousal” – the specific emotions and feelings that content evokes in the consumer.
Cision
JUNE 15, 2017
Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. In general, PR is having a more profound impact on overall marketing initiatives and has come of age, much like Hispanic consumers.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Cision
SEPTEMBER 28, 2015
They can be used to target a brand’s influencers or to reach directly other segments of consumers at scale.” ” – Journal of Advertising Research 3. ” Journal Of Advertising Research 55, no. References: 1 Soat, Molly. “Serious Sway.” ” Marketing News 47, no.
Journalistics
MAY 26, 2015
More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.
Sword and the Script
DECEMBER 10, 2019
We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.
Ishmael's Corner
JANUARY 27, 2015
You see, Max’s blog on consumer electronics had gained such a following that the likes of Dolby and HP were courting Master Swisher. While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. Meet Max Swisher. It’s a Bird. It’s a Plane.
Communications Conversations
JANUARY 26, 2016
But, a number of stats and reports lately (not to mention consumer behavior trends in general) have got me thinking: We may be well past the tipping point. Think Netflix + The Wall Street Journal (and a bunch of others here ). For many years, media relations has been one of the core aspects of PR. Just give this shocking post a read.
Expert insights. Personalized for you.
120 
Let's personalize your content