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Don’t Overlook Your Office Neighbors: The Importance of Building Internal Relationships

Deirdre Breakenridge

She teaches courses in public relations and advertising. She has published research in the following journals: Journal of Mass Media Ethics, Public Relations Review, Journal of Communication Management and Journal of Advertising Education. She also serves as the faculty adviser for the Baylor PRSSA chapter.

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6 Research-Based Insights About Viral Content

Cision

In 2013, Microsoft demonstrated a research tool called ViralSearch that scoured a year of tweets and mapped out shared links to determine what virality looks like. Posted by Microsoft Research on Friday, March 8, 2013. Journal Of Marketing Research (JMR) , 49 (2), 192-205. Journal Of Public Affairs (14723891) , 13 (2), 160-171.

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Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

And in an age when we are inundated with information and distraction, civil society desperately needs journalism to be credible as it offers curation, analysis and insight. When trust in journalism is broken, everyone loses. The boundaries between journalism and public relations are increasingly porous.

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Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

And in an age when we are inundated with information and distraction, civil society desperately needs journalism to be credible as it offers curation, analysis and insight. When trust in journalism is broken, everyone loses. The boundaries between journalism and public relations are increasingly porous.

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Five Perspectives About the Benefits of Influencer Marketing

Cision

” – Journal of Advertising Research 3. ” Journal Of Advertising Research 55, no. . “At the top of the funnel are social channels—most notably, Facebook and Twitter—that function in much the same way as a broadcast medium. References: 1 Soat, Molly. “Serious Sway.” Interaction.”

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Behind the Headlines with Yvonne Lorie

Cision

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. When I was young I wanted to be …. After considering law, I was drawn into communications because of the various areas it touches.

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$100 Million M&A for Internal Comms Tool: What’s Older is Still News in Marchlyjunetember [PR Tech Sum]

Sword and the Script

Critical Mention named Vishal Padhye as chief technology officer; Padhye joined the company in 2013 as a network and systems engineer. Passive Voice in Journalism: How to Wield It Responsibly by Tiana Gibbs & PR Newswire “Passive voice can be an issue stylistically.

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