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6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 138
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Don’t Overlook Your Office Neighbors: The Importance of Building Internal Relationships

Deirdre Breakenridge

My coauthor, Amy Barnes, and I conducted 58 in-depth interviews with senior executives who are members of the PRSA College of Fellows and Arthur W. Page Society in preparation for the book, “ Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job.”. Reference: Redmond, J., and Trager, R.

Internal 208
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An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC

Critical Mention

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. I hope your readers will join me! SCHEDULE A DEMO.

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More Human

PR 20/20

Fast forward to 2012, there’s like 5,000 ways,” Roetzer explains. “So, Speakers from Facebook and Hubspot, as well as authors, journalists, and futurists working on the cutting edge of the field discussed topics from practical applications of AI in marketing to the ethical questions the technology presents. Yes and no. “In

Ethics 52
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How Harry’s very LA relaunch has only just begun

Mark My Words

Just as when Jennifer Aniston became the ‘chief creative officer’ of a natural supplement range or when David Beckham backed a cannabinoid skincare company, these mutually beneficial ‘ethical’ tie-ups can be worth their weight in publicity gold. And not just for the company that gets their endorsement.

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Ethical Issues with Coalitions and Front Groups – Greg Bailey

Ethical Voices

He discusses a number of important public relations ethics issues including: What to do when a client asks you to hide their identity as part of a coalition. How to make sure your employees understand how you value ethics. What is the most difficult ethical challenge you ever confronted at work?

Ethics 91
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Why public relations must wake up to wearables

PR Conversations

My question is this: What are public relations and communication management professionals doing to educate their organisations (and/or governments and leaders) as to the ethical and moral implications of the social shifts ahead? The wake up call. In June of this year, the Global Alliance held a summit to discuss professional credentials.