Ethical Voices

AUGUST 29, 2022

He discusses a number of important public relations ethics issues including: What to do when a client asks you to hide their identity as part of a coalition. How to make sure your employees understand how you value ethics. I spent the first third of my career working for newspapers. ” I brought up the PRSA Code of Ethics.

Ethics 91

Ethics Groups Handbook Education 91

Mark My Words

MARCH 29, 2021

Just as when Jennifer Aniston became the ‘chief creative officer’ of a natural supplement range or when David Beckham backed a cannabinoid skincare company, these mutually beneficial ‘ethical’ tie-ups can be worth their weight in publicity gold. And not just for the company that gets their endorsement.

Corporate 60

Corporate Interviews Community Newspapers 60

PR Conversations

JANUARY 20, 2015

Even more unnerving was that the anchor— and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Transparency helps—but it’s not enough.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

Even more unnerving was that the anchor—and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Transparency helps—but it’s not enough.

Journalism 40

Journalism Reputation Ethics Corporate 40

Stuart Bruce

OCTOBER 20, 2015

The main one was the response they gave to mainstream media – the statements issued, the news conferences held and the interviews granted. The apology advert or produce recall advert in the national newspaper. Photo credit: Newspaper Club via Flickr. Many politicians use the tactic very effectively.

Crisis Communications 60

Crisis Communications Crisis Communications Media 60

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. KSTP-TV told me in August of 2012 that they weren’t renewing my contract and they would give me a year to find another job. In the course of a day I could be talking to a TV producer in San Antonio and a newspaper reporter in Minneapolis to line up segments and stories. Each day is different!

Media 112

Media Journalism Report Video 112

Flatiron Communications

JANUARY 12, 2017

I mean did it even matter that nearly every newspaper in the country published full-throated condemnations of Mr. Trump? It prefers live TV interviews (vs. I haven’t seen much from PRSA on Team Trump’s disregard for the ethical guidelines that have buoyed the PR profession’s reputation all these years.

Journalism 28

Journalism Guidelines Government Training 28