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How Storytelling Connects Paid, Earned, and Owned Media

Onclusive

Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. Marketing and PR teams will need to work together to create compelling content that serves customers across all platforms and channels. Was it a function of PR? Its own function?

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The Top 50 Social Media Influencers on Twitter

Cision

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Demand generation content marketing for B2B high tech industry. Digital marketing and fundraising expert for nonprofits. Andre F Bourque ?

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Media Relations Trends at #PRSAICON

Bad Pitch Blog

As promised, here''s a link to the infographic , the playlist and below is my presentation from #PRSAICON. It covered a lot of content in a short period of time, but my goal was to prove out a premise. Changes across content, skills and tech are confusing PR. Adaptive modeling is key to working smart(er)."

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State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

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SMART News Content

The Proactive Report

Social: Journalists and bloggers watch sites like Twitter, Reddit and Pinterest for content about for breaking news stories. That’s up from 49% in 2012.of Content with relevant images gets 94% more views than text alone. Infographics are liked and shared on social media 3X more than other any other type of content.

Reddit 100
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State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

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Your Favorite MaccaPR Blog Posts: Ellen's Oscar Selfie, Death of PR Spin and Online Content Secrets

MaccaPR

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site?