2012 Community Creativity Measurement 
Waxing UnLyrical
MARCH 26, 2012
One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. write their own blog post to promote IWD 2012. What’s measurable? The eCard initiative was new for 2012, so there wasn’t a benchmark, say for 2011, to set goals against.
Sword and the Script
MAY 11, 2019
PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.
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Stephen Waddington
JANUARY 15, 2020
Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. In the shift to data driven programmes there’s a danger that we lose sight of creativity. Creative and content, the keys to good storytelling, are frequently overlooked elements of PR.
Doctor Spin
APRIL 17, 2023
He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. 2012, May 17). Offer pro bono services to a non-profit organisation in your community. Host a community cleanup event or volunteer day with employees and customers.
Sword and the Script
JANUARY 10, 2017
This makes sense to me since WordPress is surrounded by a community of developers that created plugins that assist with design, organization, and content distribution – for search and social. This blog was originally penned on Blogger beginning in 2009 and migrated to WordPress in 2012.
Waxing UnLyrical
JANUARY 24, 2013
Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. Attribute/drive creative social PR campaigns. How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? Leveraging real-time data during a crisis.
Waxing UnLyrical
MAY 9, 2016
C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success. C7 (Calibration) Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.
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