Sword and the Script

OCTOBER 22, 2019

The consulting and tech analyst firm polled 340 marketing executives across the US and UK for its study. 16% on marketing analytics. The full report shows some nuance between agency and in-house respondents (graphic and summary by Marketing Charts here and here ). 3 Recommendations for B2B Marketing Budgets.

Marketing 65

Marketing Survey Study B2B 65

Shift Communications

AUGUST 17, 2015

This is the space of the hybrid car in 1999, the space of the Internet of Things in 2012, and the space around drones last year. Vice President, Marketing Technology. This is the space of the first personal computers, when people didn’t even know what they were. Innovative environment. Collaborative environment.

Strategy 60

Strategy How To Resources Content Marketing 60

Communications Conversations

JULY 19, 2018

As someone who’s been in social media marketing your entire career so far, and someone who has worked his way up the social media ranks, what do you think of social media as a career path? What do you see as the biggest mistake most brands make when it comes to content marketing? That’s content marketing.

Social Media 60

Social Media Media B2B Content Marketing 60

Journalistics

JANUARY 24, 2016

In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). I didn’t consciously change our strategy for Journalistics, but it happened over the course of each new blog post from 2012 through today.

Blogging 69

Blogging Strategy How To Writing 69

Journalistics

JANUARY 24, 2016

In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). I didn’t consciously change our strategy for Journalistics, but it happened over the course of each new blog post from 2012 through today.

Blogging 40

Blogging Strategy How To Writing 40

Communications Conversations

JULY 23, 2019

HOWEVER… If you take a closer look at the 2019 list, you quickly realize almost the entire list is made up of agency folks. I only found THREE people who WEREN’T agency people on the list! What’s more, it wasn’t just agency people–it was one specific agency! ” – Adam May. .

Transportation 122

Transportation Social Media Corporate Agency 122

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Demand generation content marketing for B2B high tech industry. Digital Marketing Agency. CEO at TopRank Online Marketing.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

JULY 11, 2017

When the dust finally clears, marketing lands in about the same spot as it was before…except it lost a week of productivity. The 3 Causes of Marketing without Authority . Certainly, trust is a key issue, and the HBR piece points to 2012 survey data that found 80% of CEOs don’t trust CMOs. 1) Product was divested from marketing.

Marketing 66

Marketing Leadership B2B Survey 66

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. From a marketing perspective, it’s easiest to understand by looking at specific challenges and use cases. Most marketing AI technology is in its infancy.

Marketing 53

Marketing Software eBook Technology 53

PR 20/20

JULY 31, 2018

Inbound marketing requires a champion—those who believe in the power of inbound, and are willing to take a risk on a new direction, methodology and technology. A: I was first exposed to inbound marketing working at a small marketing agency from 2009 until 2011. A: Work with the right partner.

Marketing 42

Marketing Leadership Engineering Education 42

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. One of the big reasons that most agencies have not invested in reengineering their agency model is down to the money it has taken to do this (£500,000 by our last count) and also the lack of digital knowledge of most agency owners, who have grown up in a very traditional PR career.

How To 60

How To Software System Employee 60