The Statistics, Effectiveness and Politics of Super Bowl Commercials [UML]
Sword and the Script
FEBRUARY 1, 2020
There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. Paul Talbot , a contributing writer for Forbes, interviewed Satya Menon of Kantar, for a piece titled, Here’s What Research Reveals About 12 Years Of Super Bowl Ads. 1) Statistics on the Super Bowl audience and advertising.
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