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Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

Stories—and storytelling—are powerful. In 2011, Caine Monroy was a 9-year-old boy much like any other kid his age—except that he had built an arcade in his father’s auto parts store in East Los Angeles. Struck by Caine’s inventiveness, he decided to make a video about the arcade. Let me tell you about one such story.

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The 7 “New” Rules Of Digital PR

ImPRessions - Crenshaw Communications

The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. Today we’re challenged to use digital storytelling techniques where visual impact is even more important than persuasive writing.

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Six Tips for the World’s Most Underrated Social Media Platform

Ishmael's Corner

We are fans of SlideShare as a platform for business storytelling. The odometer on our SlideShare — we’ve posted six decks since 2011 — just passed the 100,000 views mark, not too shabby for a communications consultancy that works behind the curtain. In the right hands, SlideShare can become a poor man’s video.

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Wyzowl’s Matt Byrom Explains Why Animation Works in Marketing

Contently - Strategy

In the late aughts, Byrom was working as a freelance designer in the UK when he came across the site of a relatively new company called Dropbox. The company’s pitch was a 90-second animated video and a sign-up form. In November 2011, he established Wyzowl , a studio dedicated to animated video for brands.

Marketing 111
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PR Winners: The Best Stories of 2018

ImPRessions - Crenshaw Communications

What may have been most impressive about the campaign was the surprise factor; Nike had maintained a lengthy silence about Kaepernick, who was actually signed to the brand since 2011, throughout months of protests, quietly re-signing him just before the deal was set to expire. Believe in something. Starbucks walks the talk.

Fashion 255
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How to Evolve with the 2016 PR Trends

Marketwired

For example, in 2011 Google created Panda, its content algorithm. Diminishing are the days where a journalist will respond solely to an email blast and publish a company’s news release relevant to his or her audience. Here are a few suggestions: Look into sequential storytelling through podcasts or a webinar series.

Trends 105
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Public Relations Lessons From Jesus, The Apostles And The Bible

Waxing UnLyrical

Jesus as the ultimate storyteller Regardless of the accuracy of the story of Jesus (when exactly he was born, who the Magi were, etc.) You may already have seen a couple of the Christmas-related videos making the rounds lately. And its an honour for me, as a Portuguese, to see that a portuguese company is mentioned worldwide!