PR Winners: The Best Stories of 2018
ImPRessions - Crenshaw Communications
DECEMBER 31, 2018
They knew the press would want fresh faces for interviews, so they organized a deep bench of media-savvy spokespersons and messages for journalists and news crews. The special guests unwittingly bought $20 shoes for $200 to $600 while raving about their quality and style — all captured on video for paid ads. Believe in something.
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