Contently - Strategy

NOVEMBER 14, 2018

In 2010, Michael Dubin used to work at Time Inc., How Dubin pulled it off is the stuff of marketing legend. Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. doing improv comedy on the side.

Leadership 111

Leadership Brand Branding How To 111

Contently - Strategy

MAY 7, 2020

But there was one part that I had to learn how to master as I got more experience: the art of the internal sell. When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Waxing UnLyrical

SEPTEMBER 30, 2010

Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor. One of my favorites is his parody of makeup gurus: “Today I’m going to be teaching you: HOW TO BE MAKEUP. &# Fun Fact Carl’s Jr.

YouTube 54

YouTube Video Measurement Print 54

wiredPRworks

SEPTEMBER 11, 2016

Producing a letter took time to write, print or copy and mail. As an early email adapter, I became an advocate and a teacher on how to transfer communications to a digital platform to reach the media, leadership and the community at large. Image from the 2010 Butterfly Collection by Barbara Rozgonyi. Keep writing yours.

Community 40

Community Writing Education Film 40

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun! Shall We Tweet?

Blogging 90

Blogging Facebook Twitter Writing 90

Doctor Spin

NOVEMBER 22, 2023

Each type of attention plays a crucial role in how we interact with and process information from our environment, and understanding these different aspects is key in fields like psychology, neuroscience, and education. Learn more: The Anatomy of Attention Subscribe and get a free ebook on how to get better PR ideas. & Watt, John.

eBook 52

eBook Groups Biotechnology Resources 52

Waxing UnLyrical

NOVEMBER 30, 2010

Hopefully, within a year or so, I will have some insight about how to not just maintain a university blog but grow and broaden its reach as well. Previous to this she was the managing editor of U of R Report, the University’s faculty and staff internal publication and a print journalist in Manitoba. Read All About It!

Blogging 60

Blogging How To Social Media Community 60

Critical Mention

JUNE 21, 2017

Here are some tips on understanding your rights as a content creator, and how to use OPC within the limits of copyright’s fair use doctrine. Photographer Daniel Morel shot photos of the 2010 earthquake in Haiti. If custom photos are in your marketing plan and budget, hire a photographer. Make a fuss. He was awarded $1.2

Video 85

Video Creativity Internal International 85

ZudePR

DECEMBER 30, 2016

Quite simply the best marketing book I’ve ever read (and I’ve read a few). Here’s an extract: “How to create interesting content for a boring product or stale industry. Hot off the printed press. If you’re an entrepreneur, own a business, or are interested in digital marketing, this book’s a must.

Writing 84

Writing Google Meeting Airlines 84

Waxing UnLyrical

JANUARY 26, 2011

Apparently there are four ways marketers and brands can turn your Facebook activity into ads, as Ad Age tells us: 1. This could backfire on marketers. Mark as read Approve comment I think a boon for marketers, Sheldon, but it will be interesting to see how it plays out. When you “like&# a page; 2.

Facebook 107

Facebook Privacy Twitter Social Media 107

Waxing UnLyrical

SEPTEMBER 2, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Making The Most Of A Twitter Chat September 2nd, 2010 Tweet Huddle, huddle, roil and muddle I remember the first Twitter chat I attended. Now I cant figure out how to get one. Can you tell me how?

Twitter 82

Twitter Resources Conference Facebook 82