5 Reasons Not To Cut PR In A Recession
ImPRessions - Crenshaw Communications
SEPTEMBER 6, 2022
PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper. In the fascinating piece “Roaring Out of Recession,” published in 2010, the authors call their findings “stark and startling.”. Brand trust isn’t discretionary. All recessions aren’t alike.
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