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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Sword and the Script Media can help with B2B marketing, PR and social media. It grew eventually into a tech-based email list that was free for users with an advertising model. Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. Users can track and share media mentions on the go.

Reddit 178
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Reputation on social media – Comms must own it or lose it

NewsWhip

Today that “clash and turmoil of billions of human lives” is fully captured by our media ecosystem, and delivered to us every minute, via high definition screens, social networks and personalisation algorithms, on our networked computers, phones and other devices. . Others are not adapting and don’t feel they need to do so.

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The evolution of mainstream media and the need for every company to become a media company

Presspage

How has the media landscape changed? In this digital age, many, many brands are still using press releases to connect their stories to media outlets. By 2010, three decades later, there were four PR professionals for every journalist in the U.S. What are some trends you’re seeing evolve over time? The world has changed.”

Company 111
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Can You Measure PR?

5W PR

Many PR professionals swear by the Barcelona Principles, a set of seven voluntary guidelines created in 2010 by a team of PR practitioners. In terms of buyer experience, businesses make the decision every day to spend their marketing funds on PR or advertising; it’s a choice grounded in reality.

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The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. It’s worth noting Pinterest also has a foundational track record with social media advertisers. NZ, Passing Time 2010 ( Public Domain ) . Photo credit: Flickr, Bernard Spragg.

Tools 60
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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. Let me unpack this a bit. Simple, right?

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How To Get Your Blog Project Approved

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. You’ve steadied your nerves.