Sword and the Script
FEBRUARY 2, 2022
In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. And I have a massive library of SEO and content marketing material.”.
Onclusive
MARCH 21, 2018
In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. We are all familiar now with the PESO model.
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Sword and the Script
OCTOBER 27, 2015
Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W.
Shift Communications
JULY 5, 2016
Take a look at the number of news stories per quarter, as measured by the Google News database of accredited news sources: It took from 1979 to 1995 to publish just over 18 million news stories. In 2009 did we exceed 18 million stories per year.
Critical Mention
MARCH 13, 2019
I started writing the blog in 2009, and the speaking and books followed on not too much later. Q: Sales and marketing have become increasingly intertwined in the past few years. Anthony: I had a professor at Harvard Business School that insisted that sales is part of the marketing function, it being one go-to-market-choice.
Sword and the Script
NOVEMBER 1, 2016
Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing.
Sword and the Script
JANUARY 10, 2017
This blog was originally penned on Blogger beginning in 2009 and migrated to WordPress in 2012. A Simple Measure of Marketing Many Businesses Miss. A Simple Measure of Marketing Many Businesses Miss. Content Marketing: Don’t Make Home Improvements to Rental Property.
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