Frederik Vincx
JULY 25, 2023
Lead product design and marketing. The challenge Back in 2009, in an increasingly fragmented media landscape, brands needed more effective ways to share their stories. Role As a co-founder, my role was broad, mostly focussed on the creative aspects. Highlights Bootstrapped to 7 figures annual recurring revenue.
Sword and the Script
FEBRUARY 6, 2018
In reviewing the study, I think it has implications for business in public relations and content marketing. You can and should run content marketing like a publisher. Features and benefits look good on a creative brief, but people still want to do business with other people they know, like and trust. Talk to Us !
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Sword and the Script
OCTOBER 27, 2015
Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W.
Sword and the Script
JULY 31, 2018
In the last 10 years or so, content marketing has emerged as a way for businesses to build an audience of their own. When done properly , it becomes its own channel and powerful addition to the marketing mix. There’s a lot of noise in the market and publishing useful and relent content of uniformly high quality is hard work.
Sword and the Script
JANUARY 8, 2019
Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. You certainly need the sales leadership on board with a reference program, but marketing has to drive it, or it will fade away. 1) Soft interviews on your company blog.
Waxing UnLyrical
MARCH 31, 2019
AI is not inherently creative, nor is it good at crafting messages. What I like about this trend is – if well embraced – it relieves the communicator of burdensome tactical data analytics and instead allows them to focus on strategy and creative outreach. He started and sold social media boutique Livingston Communications (2009).
Sword and the Script
JANUARY 10, 2017
Google hasn’t updated the Blogger platform to maintain parity with modern content management systems. This blog was originally penned on Blogger beginning in 2009 and migrated to WordPress in 2012. A Simple Measure of Marketing Many Businesses Miss. Content Marketing: Don’t Make Home Improvements to Rental Property.
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