Waxing UnLyrical

OCTOBER 1, 2010

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. It was fun. Sounds interesting, huh? I hope you’ll join us.

Measurement 58

Measurement Tourism Community Social Media 58

Waxing UnLyrical

AUGUST 10, 2011

I finished my masters degree in PR and corporate communication at the end of 2009 – only 19 months ago. In an era of increased transparency, your internal stakeholders have their own unique communication and information needs to complete their jobs to the best of their ability, and to act as brand advocates.

Ethics 75

Ethics Community Internal International 75

Waxing UnLyrical

NOVEMBER 28, 2010

Why: Celebrities don’t always the perfect brand relationship make. Chipotle mishap highlights importance of clear communication with customers , by Becca Caddy for Reputation Online. Image: anthony kelly via Flickr , Creative Commons Here you go. And once you’ve made your bed, be prepared to lie in it.

SEO 42

SEO Measurement Facebook Blogging 42

Waxing UnLyrical

OCTOBER 27, 2010

Although not quite as simple as school’s fire drill, having a crisis plan serves the same purpose: to keep everyone in the company (including its reputation) safe. The smart brands kept their chips in: they stayed in the game with different messages, new incentives and, ultimately made themselves part of the conversation.

Crisis 71

Crisis Twitter Facebook Measurement 71

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Traditional and social media measurement tools usually provide 3 broad types of automation: 1.

Measurement 80

Measurement Publicity Analysis Tools 80

Prohibition

DECEMBER 17, 2021

A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. Crisis communications is an important aspect to tackle as a business owner.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Mindful Marketing

OCTOBER 5, 2018

How can Coca-Cola, one of the world’s most respected companies , the parent of several family-friendly beverage brands , and the creator of those loveable polar bears , enter the market for a drug that is illegal in the vast majority of U.S. Perhaps desperate times call for desperate measures. billion by 2020.

Reputation 50

Reputation Print Writing Blogging 50

Waxing UnLyrical

DECEMBER 7, 2010

We want people to feel good about supporting an organization, or doing business with a brand, or sharing information that might not have any direct benefit to them. Or with a person whose reputation is dodgy? Reputation is everything - its what makes us influential as a person or a professional. Regardless, thanks for visiting!

Reputation 73

Reputation Measurement Social Media Tourism 73

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. “How?

Communications 81

Communications How To Blogging Content Marketing 81

PR Conversations

OCTOBER 20, 2015

Which real, historical or fictional person or brand would you like to give a reputation makeover? I typically think of historical figures with positive reputations, who probably did not earn or deserve them. Wow, this is tough. A great book to read on this topic is Howard Zinn’s A People’s History of the United States.

Conference 40

Conference Meeting Case Study Film 40

PRSay

SEPTEMBER 12, 2016

And time and time again the answer comes back that business leaders are focused on and value institutional reputation and communications more than ever. Nearly half are rethinking how they communicate “brand.”. In 2008 and 2009, I served as chair of the Council of Public Relations Firms — today it’s called the PR Council.

Leadership 0

Leadership Agency Education Communications 0