Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 69

Blogging Strategy How To Writing 69

MaccaPR

DECEMBER 10, 2014

You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read. When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us!

SEO 98

SEO Interviews Blogging Engineering 98

Sword and the Script

JANUARY 8, 2019

This where someone with real PR experience can really help because it brings together three programs B2B shops typically already have in place – PR, content marketing and social media – to support a reference program. 1) Soft interviews on your company blog. 4) Personal social media engagement.

B2B 78

B2B Media eBook Interviews 78

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 40

Blogging Strategy How To Writing 40

Sword and the Script

NOVEMBER 1, 2016

She has never published a blog post, or an article for a leading association of business communicators , or given a formal presentation. Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing. She doesn’t have any Twitter followers.

Marketing 60

Marketing Study Survey Content Marketing 60

Sword and the Script

AUGUST 23, 2016

It’s almost cliché, except the advice is sage: when it comes to content marketing , don’t make home improvements to a rental property. The site grew rapidly with a reported 4 million users spending more than an hour each day, according to a blog post published to Medium announcing the shutdown. “It

Content Marketing 60

Content Marketing Digg Marketing Social Media 60

Sword and the Script

OCTOBER 21, 2014

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. 500 Social Media Study. Infographic: Millennials and Social Commerce.

Social Media 117

Social Media Study Blogging Company 117

Communications Conversations

JULY 20, 2015

And I read blogs. I use Feedly to aggregate all the blogs I read. I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. And social media blogs. 67 Insights from the Worlds Top Digital Marketing Experts. I read news sites. And bold thinking.

Social Media 60

Social Media Blogging How To Media 60

Onclusive

MARCH 21, 2018

In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. Was it a function of PR?

Storytelling 281

Storytelling Media Infographics Advertising 281

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. Your blog is just not working and you’re wondering why. So I jotted down a list of PR/digital/SEO/content marketing influencers.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

JUNE 28, 2016

There is hope, however as the study also found: “Consumers are consulting blogs and social media on their mobile devices prior to shopping. Nearly 60 percent of survey respondents have taken a blog review or social media post viewed on a smartphone or tablet into consideration while shopping in-store.”.

Infographics 61

Infographics Survey Consumer Study 61

Sword and the Script

NOVEMBER 29, 2016

After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. The post gained traction in social media, which was the intended effect, but then something else happened: it earned links and mentions from several news outlets. Media Changes mean PR needs Content Marketing.

Content Marketing 60

Content Marketing Publicity Marketing Television 60