Straight Talk for Laywers and Legal Marketers on Content Marketing
Sword and the Script
SEPTEMBER 13, 2016
For some, the term content marketing seemed to come out of nowhere – and with such urgency. While it’s not new , this perception has created a lot of confusion among lawyers and legal marketers, and in the broad legal space, over what it is, what it isn’t, and how to do it effectively. 1) Content marketing is media you own.
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