Ishmael's Corner

AUGUST 24, 2014

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs. Would the data support my premise that the blog strives for thought leadership?

Leadership 164

Leadership Blogging Storytelling SEO 164

Onclusive

MAY 4, 2020

There is simply no better instrument during a widespread crisis than communications. We are operating in a world of narrative economics , and this is at the heart of the communications function: identifying the compelling idea, crafting the narrative and finding the right partner to tell the story with. People need more right now.

Crisis 464

Crisis Publicity Exercises Trends 464

Ishmael's Corner

JULY 13, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Since starting the blog back in 2008, I’ve strived to offer perspectives that you won’t find in the Communications 101 handbook. I’m with the seagull.

Storytelling 60

Storytelling Handbook Communications Blogging 60

wiredPRworks

MAY 13, 2022

Listen in as Allan Schoenberg, Chief Communications Officer at Vinson & Elkins, shares lessons from his job as a top communicator and his passion for running to help you enjoy your job more, stress less, and keep running in the race we call social media marketing. Does managing social media sometimes feel like running a marathon?

Social Media 52

Social Media Corporate Communications Media 52

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Storytelling success stories.

Marketing 118

Marketing Social Media Trends Instagram 118

Beyond PR

AUGUST 25, 2016

Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. Benefits for storytellers.

Storytelling 40

Storytelling Brand Branding Wireless 40

wiredPRworks

MAY 23, 2022

Instead, I was soon packing my bags for an all-expenses-paid trip to Las Vegas to Blog World. Talk about your LinkedIn networking experiences on your blog and in your marketing communications and make your LinkedIn site [www.linkedin.com/in/yourname] as prominent as your home page URL in all communications.

LinkedIn 52

LinkedIn How To B2B Social Media 52