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Content Marketing During a Downturn: Here’s What the Conventional Wisdom Gets Wrong

Contently - Strategy

Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. How content marketing leads to meaningful ROI. Paid ads and content marketing have inverse reputations. You’ve got to hook them and drive them to action.

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Content Marketing World 2016: 4 Key Sessions and Lessons Learned

PR 20/20

Content Marketing World or as others may know it, #CMWorld , is an incredible event for marketers, journalists and techies from across the globe to gather and share niche content knowledge. We have to get people to take action, and break through the immense volume of content. Long Form Content for the Win at REI.

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Don’t Be Outdated: Why It’s Important to Refresh Your Models

Shift Communications

As the blogger behind The Sales Lion, Marcus has frequently used his indoor pool business’ early adoption of digital marketing as a teaching tool. In 2008, their Virginia-based business took a big hit from the great recession. This very early application of content marketing came at the perfect time, in a number of ways.

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LinkedIn Social Selling for MDRT Financial Services and Insurance Pros

wiredPRworks

For more information on the MDRT 2016 Annual Meeting , go to imdrt.org/2016am/index.html. The world’s top financial planning and life insurance professionals are about to become more savvy about WIRED marketing, LinkedIn and social selling. For more information on MDRT’s 2016 Annual Meeting, go to imdrt.org/2016am/index.html.

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Learn Social Selling Strategies for Associations at Forum Forward

wiredPRworks

attendees will learn to leverage social selling and multichannel marketing for associations. For more information on Forum Forward 2016 and to register, go to forumforward.org. Named one of the top 50 content marketing influencers on Twitter, Barbara's digital brand is @wiredPRworks. Can't make it in person?

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Dawn of the Intelligently Automated Agency

PR 20/20

More Intelligent” Marketing Automation. I love traditional marketing automation. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. Marketing Artificial Intelligence Institute. Are you ready?

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The Future of Social Media Isn’t Video – this is…

Norton's Notes

But it’s not just Alexa Google voice search queries in 2016 were up 35 times over 2008” according to Google trends via Search Engine Watch. I have even noticed that my family have stopped using their phones as much – why when you can just ask your digital PA to do it?

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