Burrelles Fresh Ideas
JULY 17, 2023
Media relations and PR pros must heed Godin’s advice or suffer the consequences of being ignored, or worse, getting blocked by a journalist when trying to pitch them. In addition, Zippia reports that the average American is exposed to 4,000-10,000 ads per day for each person – nearly double what the average person saw in 2007.
PRSay
DECEMBER 27, 2022
Beyond words: adding multimedia to story pitches. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage).
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Bad Pitch Blog
DECEMBER 31, 2006
But the Bad Pitch blog tries to provide timely, relevant content. So here are six media relations resolutions in a box—a healthy mix of doing less and doing more for better media relations in 2007. The more you edit, the better your pitches get. Creating tight, effective pitches will become second nature. The end result?
Sword and the Script
MARCH 17, 2015
For the first ten years of my career, I thought noisy posts from journalists complaining about PR pitches were merely self-aggrandizement. I’ve always worked hard at understanding a reporter’s coverage and sending good pitches. The database was merely tool and any technology can be misused. Oh, how fun it is to be so loved.
Bianchi Biz Blog
SEPTEMBER 20, 2021
I’m one of several road test editors at Roadshow , a division of the technology site CNET. I’ve been a full-time automotive journalist my entire professional career, ever since I graduated college waaay back in 2007. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?
Shift Communications
SEPTEMBER 13, 2017
According to a working paper from the National Bureau of Economic Research, the market share of shadow banks in the mortgage market nearly tripled from 2007-2015. Shadow bank origination shares as a fraction of total originations for all mortgages in HMDA between 2007 and 2015. Utilize the power of automated news monitoring.
Bianchi Biz Blog
APRIL 5, 2021
I have supervised the Automotive News collegiate internship program since 2007. We are consumed by electric vehicle development, autonomous vehicle technology and the supply chain crisis caused by a shortage of microchips and other key parts and raw materials. What advice do you have for PR people that want to pitch you?
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