2007 Brand Employee Leadership 
PR 20/20
SEPTEMBER 8, 2021
A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained. Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. We will, in large part, continue to function independently.
Communications Conversations
JANUARY 15, 2019
In fact, I remember Richard Branson being on Twitter in 2007! Consider a recent BRANDFog survey that found 78% of people prefer to work for a company whose leadership is active on social media. And, more than half (54%) believe it’s easier to get brands to address social problems than to get government to take action.
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PR in High Definition
MARCH 24, 2020
Whitney Houston insured her voice, Michael Flatley insured his legs – and America Ferrera insured her smile for $10m in 2007. We’ve all heard about catastrophic events that can seemingly break brands in seconds. You can’t possibly anticipate the reaction of every single employee to a data breach. Is this ridiculous?
PR 20/20
SEPTEMBER 8, 2021
A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained. Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. We will, in large part, continue to function independently.
Sword and the Script
FEBRUARY 25, 2017
In 2007 the unit I was supporting in Iraq was going home – but not before a short period of overlap with the replacements. The last CMO was a train wreck and therefore a) we need fire an agency; b) initiate a restructuring; and c) launch a re-branding. 3) The Power of Employee Advocacy. That single employee was Mr. Miller.
wiredPRworks
NOVEMBER 23, 2016
To help you do that, here’s a refresh of a Thanksgiving PR post originally published in 2007. When you publicly thank partners, vendors, employees – and of course, clients, your create publicity opportunities for both sides. Named one of the top 50 content marketing influencers on Twitter, Barbara’s digital brand is @wiredPRworks.
Cision
JUNE 22, 2015
Everyone pretty much knows the rest: Instagram was purchased by Facebook for $1 billion dollars, its growth has surpassed Twitter, it now boasts a per-post brand engagement rate of 4.21 For brands this means that the 1 to 3 percent reach you enjoy on Facebook is probably quite a bit higher on Instagram. 07 percent). 07 percent).
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